Aaron Imholte Busted Selling VIP Merch at Shocking Markups
"Aaron makes $10 every time you buy one of these t-shirts... How the is that possible? They're charging $29.90 for that." — Patrick Melton
On the latest episode of "This Little Piggy," the panel exposed the staggering profit margins Aaron Imholte is making off his Steel Toe Morning Show merchandise. Moody reverse-engineered Aaron's Streamlabs store to reveal exactly how much fans are being overcharged. The revelation comes amidst ongoing criticism of Aaron's relentless begging and his confusing "VIP" membership system, where he frequently haggles over prices with his dwindling audience. Fans who shell out $250 for a VIP package expect premium gear, but the reality is much cheaper. During the broadcast, Moody detailed the breakdown: Aaron's $40 hoodies cost him just $28.50, and his $30 t-shirts bring in a whopping $10 profit per sale—partially because he insists on printing "Another W for the toe" on the back. "He really does everything that's like for him. His show is just a show for Aaron and his merchandise is just a merchandise for Aaron," Patrick Melton noted. The panel concluded that Aaron's business model is essentially a Ponzi scheme, relying on new VIP sign-ups to fulfill the perpetual merch promises of older members. As Aaron continues to miss his daily financial goals, his desperation to squeeze every last cent out of his remaining supporters has never been more apparent.