SiriusXM Urged to Abandon Exclusivity for Howard Stern
The hosts argue SiriusXM should make Howard Stern a free weekly podcast instead of keeping it exclusive, citing Spotify's success with Joe Rogan.
The hosts suggest that if Howard Stern is only doing one show a week, SiriusXM should release it as a podcast with advertising rather than keeping it exclusive. They compare this to Spotify's strategy with Joe Rogan, where exclusivity caused them to "miss out on millions of views on YouTube." They also mention Jim Norton's past comments about finally being allowed to put out a podcast when he was on the Jim and Sam show, noting that SiriusXM's 30 million subscribers is only a fraction of the 90 million people who listen to podcasts. "It's just not the way the world works anymore," one host remarks.