m00bie

Also known as: m00bie, Maddie Schrader, Moobie

Maddie Schrader's journey to TikTok stardom began at Marist College, where she balanced life as a Division I women's lacrosse attack player with a growing social media presence. Her m00bie account took off in 2023 when her 'When im back in poughkeepsie I FEEL IT' video exploded to over 14 million views, catapulting her from a college athlete with modest following to an influencer with viral momentum. The formula that made m00bie resonate was deceptively simple: conversational videos where she talked directly to the camera while getting ready, sharing relatable college experiences, deploying signature catchphrases, and delivering comedy sketches with an infectious energy. Her audience connected with the accessibility -- she wasn't trying to be aspirational or polished, just present and entertaining. Whether discussing campus life, relationship dynamics, or random observations, m00bie's content felt like talking to a friend, which is precisely what made it shareable. Barstool Sports came calling during her rapid ascent. Schrader started as an intern with around 50,000 TikTok followers and by the end of her summer internship in Manhattan had grown to over 130,000 followers with more than 10 million likes. The internship converted into a full-time offer, positioning m00bie within the Barstool ecosystem alongside established personalities. She launched 'In the Slot,' a podcast that extended her brand into long-form content, and even appeared in Barstool's 'Dana Learns' series teaching TikTok growth strategies to other creators. Her catchphrases became part of her merchandising i

Profile updated .

m00bie highlights

  • Viral Breakthrough (2023): m00bie's 'When im back in poughkeepsie I FEEL IT' TikTok video explodes to over 14 million views, transforming her from college student with modest following into a viral personality with rapid growth momentum.
  • Barstool Sports Partnership (2023): Maddie Schrader begins internship at Barstool Sports with 50,000 TikTok followers, grows to 130,000+ during summer, and converts the internship into full-time position. Launches 'In the Slot' podcast and becomes integrated into Barstool's creator ecosystem.
  • Catchphrase Merchandising (2023-2024): m00bie's signature phrases -- 'See ya Peets,' 'Its caesar salit o'clock somewhere,' and 'Jim' -- become branded merchandise and defining elements of her online persona, creating recognizable identity markers for her fanbase.
  • Who Are These Socials Coverage (2024-2025): Karl Hamburger and Blind Mike feature m00bie multiple times on WATS, analyzing her TikTok content including videos of her playing with children's toys and delivering holiday messages. The coverage treats her as a case study in viral TikTok success rather than a target for harsh criticism.
  • Million-Follower Milestone (2024): m00bie surpasses 1 million followers across platforms, cementing her status as a successful influencer and demonstrating the sustainability of her college-relatable content approach beyond initial viral moments.

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